Melitta and Manchester United extend partnership
The Melitta Group and the world-renowned English football club Manchester United are to continue their successful partnership. The Premier League Club and the German family-run business have been working together since the end of 2017. In August 2018, the partnership was expanded globally, and has been extended to allow both parties to further cement their close relationship and build on the partnership’s success, that has exposed Melitta to the club’s 1.1 billion global fans and followers. Both partners have now extended the relationship, which quite consciously goes beyond classic sponsorship.
more