Melitta and Manchester United extend partnership

The Melitta Group and the world-renowned English football club Manchester United are to continue their successful partnership. The Premier League Club and the German family-run business have been working together since the end of 2017. In August 2018, the partnership was expanded globally, and has been extended to allow both parties to further cement their close relationship and build on the partnership’s success, that has exposed Melitta to the club’s 1.1 billion global fans and followers. Both partners have now extended the relationship, which quite consciously goes beyond classic sponsorship.

Urban gardening with coffee grounds

In its company brochure, “idealo” portrays its role as “bringing clarity to the thick fog of online shopping”. The online comparison site employs 700 staff at its headquarters in Berlin’s trendy Kreuzberg district. And the main meeting point is the company’s cafeteria with a large communal kitchen for staff to cook their own meals, as well as two self-service Melitta^® Cafina^® CT8 coffee machines that often serve up to 800 coffee specialties per day. Lactose-free milk and soya milk are in high demand and the firm’s coffee consumption also has valuable ecological benefits. Staff use the coffee grounds as a fertilizer for the courtyard garden. Herbs, lettuce and vegetables are grown in mobile containers for use in the communal kitchen.

Good coffee pays for itself twice over!

... or “Why you simply can’t afford to serve bad coffee.”

Coffee is one of the main revenue drivers of the Horeca sector and bakeries. Despite this, however, it’s rarely given the attention it deserves. This is strange when you consider the contribution margins and revenues this popular pick-me-up provides.

From asparagus spring to blueberry summer

During the peak season of May and June, over 10,000 visitors make their way to the “asparagus and adventure farm” Klaistow near Potsdam, Germany, to buy or enjoy freshly picked Beelitz asparagus every day. To help cope with this seasonal demand, the 80-strong permanent team of the Buschmann and Winkelmann families is supplemented by some 800 asparagus pickers and 250 helping hands. Meanwhile, the coffee machines of Melitta Professional are already advertising the next highlights.

Melitta^® is the official coffee partner of Manchester United